Title: | Lead Digital Media Buyer |
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ID: | 1414 |
Department: | Digital Marketing |
Remote Position: | Yes |
WHO WE ARE
Reflex Media is a next-generation high-tech marketing company led by our Founder & CEO, an MIT alumni. Based in Las Vegas, Nevada, our business is as much data, software, and artificial intelligence as it is business operations and customer service. We also create at the forefronts of psychology, economics, music, literature, art, fashion, cinematography, and the science of marketing. Our company culture can best be described in three words: growth, passion, and excellence. Our Founder, who subscribes to the philosophy “what cannot be measured cannot be managed,” is committed to creating an environment where the opportunity to grow is unbounded. As a company where you get back as much as you put in, we are best suited for individuals who are looking not for a job but rather an opportunity to grow. In short, we are a company where superstars are developed.
WHO WE'RE LOOKING FOR
- Brand Advocates: Individuals who deeply understand and align with the Seeking.com brand, embracing our mission and our innovative approach to modern dating and hypergamy.
- Passionate Professionals: Enthusiastic team members committed to fostering meaningful connections and aiding others in finding relationships that align with their ambitions and desires.
- Ambitious Learners: Driven candidates who are not only eager to learn and grow but are also ready to continuously expand the boundaries of their capabilities.
- Innovative High Performers: Professionals who excel beyond conventional boundaries, introducing innovative, outside-the-box solutions and ideas.
- Proactive Communicators: Exceptional communicators who thrive on feedback and are eager to make substantial contributions to the company.
- Resilient Problem Solvers: Individuals who show great endurance and flexibility in the face of challenges, coupled with a strong ability to think critically and solve complex problems effectively.
- Adaptable Innovators: People who can swiftly adjust to new conditions and challenges while continuing to drive forward-thinking solutions and improvements.
CAREER OPPORTUNITY
As a Digital Media Buyer, you will report to the Director of Digital Marketing and take charge of high-budget media campaigns—managing ad spends across various digital platforms. Your expertise in budget allocation, performance optimization, and strategic planning will ensure the success of Reflex Media’s premium advertising campaigns.
ESSENTIAL DUTIES & RESPONSIBILITIES
High-Level Strategy and Planning
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Develop comprehensive digital media buying strategies in alignment with Reflex Media's goals, focusing on affluent audiences and Gen Z. Strategize with stakeholders to maximize return on ad spend (ROAS) and enhance user acquisition at scale.
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Lead and oversee budget allocations across all platforms, such as Google Ads, Meta, TikTok, and YouTube, ensuring that ad spend aligns with long-term objectives and short-term goals.
Account & Campaign Management and Optimization
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Execute, monitor, and optimize cross-platform media campaigns, with advanced strategies for high-budget allocation, targeting, and continuous optimization.
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Lead real-time adjustments based on performance data to meet critical KPIs like ROAS, CPA, CTR, and customer LTV, keeping a strong focus on profitability at all times.
Advanced Budget Management
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Oversee daily and weekly pacing and budget reports to ensure precise ad spend management across high-budget accounts, deploying both manual adjustments and automated optimization.
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Utilize advanced bidding strategies and automated tools to drive efficiency, reduce costs, and maintain optimal performance.
Leadership and Collaboration
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Collaborate with Creative and Product teams to develop content tailored to high-value audiences, providing insights on creative strategies that drive engagement.
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Act as the primary liaison with ad network and platform representatives to secure optimal rates, handle policy issues, and resolve account suspensions in a timely manner.
Data Analysis and Reporting
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Analyze campaign performance with advanced analytics tools (Google Analytics, Tableau, Looker), identifying actionable insights to refine strategy and improve ROAS.
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Present high-level reports on campaign effectiveness, trends, and budget impact to senior leadership, offering recommendations for continual campaign improvement.
Market Research and Innovation
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Stay at the forefront of digital media trends that appeal to high-net-worth and Gen Z audiences. Test and implement new platforms and formats to keep campaigns fresh, relevant, and impactful.
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Continuously research audience behaviors, leveraging data insights to innovate targeting strategies and maximize acquisition and retention.
QUALIFICATIONS & EXPERIENCE
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Bachelor's degree in Advertising, Marketing, Economics, or related field (advanced degrees preferred).
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8+ years of experience in digital media buying, with a minimum of 3 years handling $1 million+ monthly budgets.
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Proven expertise with multi-platform media buying across Google, Meta, Snap TikTok, YouTube, and programmatic DSP ad buying.
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Strong track record of managing high-stakes budgets, using data to optimize ad spend, and scaling campaigns for premium brands.
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Exceptional analytical skills with experience using spreadsheets, Looker, Google Analytics, Ads Manager, and custom reporting tools.
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Knowledge of advanced bidding strategies, retargeting, programmatic advertising, and native advertising.
BENEFITS & PERKS
- 99% coverage of our medical base plan, dental, and vision insurance
- 65% coverage of our medical base plan, dental, and vision insurance for qualified dependents
- 100% coverage of short-term disability, long-term disability, and life insurance for qualified employees
- 50% 401(k) match up to 6% per month.
- Flexible Spending Account (FSA)
- Flexible paid time off
- And so much more!
EQUAL OPPORTUNITY EMPLOYER
Reflex Media is an equal-opportunity employer committed to diversity and inclusion in the workplace. We strictly prohibit discrimination of any kind. Candidates are encouraged to apply for qualified positions regardless of race, color, sex, religion, sexual orientation, national origin, disability, genetic information, or any other protected characteristics as outlined by federal, state, or local laws. Reflex Media's hiring decisions are based solely on qualifications, merit, and the needs of the company. All offers of employment are contingent upon the completion of a full background and reference check.