Career Opportunities >> Head of Marketing
Head of Marketing
Summary
Title:Head of Marketing
ID:1080
Department:Executive
Description

Reflex Media is a business development, branding and marketing agency, providing software development, public relations, digital marketing, event production, product and content management, and creative services. We started as a startup, so we know how to build businesses from the ground up. We help products reach their market potential by delivering data-driven business strategies, brand incubation, and integrated marketing campaigns.

Our business is always growing and services are ever expanding, and we're always looking for talented and driven people to join our team.

We are looking for a seasoned marketing leader to join our leadership team as Head of Marketing. The ideal candidate has had the experience building a world class marketing team from the ground up, is capable of developing marketing strategy for a data driven, high-tech company and displays the core values of our company, i.e., passionate, proactive, adaptable, collaborative, and exceptional.
 

Job Description

As our Head of Marketing, you will report directly to our CEO, and you will lead our marketing teams, which includes our Digital Marketing team, Media Relations (PR) team, Community team, as well as our Production and Creative team to implement our unique 360-marketing approach that optimizes paid traffic and delivers more organic traffic to our core product and service offerings. Marketing has always been our core focus, which is how we are able to generate higher margins than our competitors in the same industry. We are looking for a Head of Marketing to help us continue this trend, and to upgrade our capabilities, drive innovation, and to achieve even more.


Digital Marketing Team:  Our digital marketing team is responsible for SEO (Search Engine Optimization), SEM / online advertising (Adwords, Bing, etc.), email marketing, marketing analytics, affiliate marketing, word-of-mouth/ referral marketing, as well as our on-site ad platform.

 

Media Relations Team (PR):  Our media relations team is responsible for generating quality and consistent media coverage through the art of storytelling via multiple broadcast channels, including radio, TV, digital and print media, social media at the local, national and international level.

 

Community Team:  Our community team is responsible for creating and growing the right community for our users, which will include community outreach through various forms of engaging content such as social media, events, podcasts, blogs, etc.   

 

Production Team:  Our production team creates innovative audio, visual, and multimedia content to support the goals of our marketing functions.  This team is called upon to create graphical content for landing pages, infographics or multimedia to support our media relations, community and social media efforts.

 

Job Responsibilities

  • Create 1-year / 3-year marketing strategy for the company and it’s clients

  • Develop and manage the appropriate Scorecards and KPIs for the marketing organization

  • Collaborate and work closely with Product and Operations to deliver company’s financial goals

  • Develop the right marketing organization structure capable of executing on the strategy

  • Manage and improve on the entire marketing department, with at least 4 direct reports, to execute on the strategy

  • Serve as an exceptional manager, who is a mentor to his or her team

  • Encourage and drive innovation in marketing throughout the entire marketing organization

  • Set clear quarterly goals and objectives, measure, track and hold teams / individuals accountable

  • Oversee the development, implementation, and optimization of processes for the marketing organization

 

Job Requirements

  • Bachelor’s degree in Marketing, Communications, Digital Marketing, Public Relations, or related field required

  • Master’s degree in a related field, or MBA preferred

  • At least 10 years of combined experience, and at least 3 years of experience in each of the following areas: media relations / PR, advertising and digital marketing

  • At least 5 years of experience in an executive role managing a high functioning marketing team in a data driven and high tech organization

  • Experience with Jira and Confluence preferred



 

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